background

Many small communities rely on Waffle House during difficult times.

insight

insight

People love going to Waffle House on Christmas.

solution:

solution:

Start a charitable fund from the profits to aid the community.

direct mail

Brown paper packages all tied up in string

We send cards with localized illustrations to the immediate area.

out of home

Our small town neighbors begin to take notice

We only advertise locally in small towns.

social

And we change our negative online perception

We post about resources and closures as well.

the community fund

And we show up to help when needed

The new fund helps left without food by natural disasters.

Tool Used (it was stupid)

Tool Used (was stupid)

Pics From Our Two (!!) Separate WH Trips

background

Many small communities rely on Waffle House during difficult times.

insight

People love going to Waffle House on Christmas.

solution:

Start a charitable fund from the profits to aid the community.