background

Grand Theft Auto 6, the most anticipated video game of all time, is coming out on a Tuesday.

insight

insight

Fans need out of any obligation for GTA 6's weekday release.

solution:

solution:

Invite them to a fake, 3 day wedding so they can play it.

pitch video (watch this)

Characters Lucia & Jason are getting married, and their big day is release day

direct mail

Fans get a Save the Date for proof of their absence

We use pre-order details to print cards

website

Invites lead to this real wedding site on the Knot

Using the registry sends your character a unique wedding item

more direct mail

Fans get their choice of chicken or fish in the mail

Food is from in-game brands (& Doordash)

Tools Used

Tools Used

AI
Usage

AI
Usage

Nano Banana, Veo 3, Topaz Upscale

My Partner

background

Grand Theft Auto 6, the most anticipated video game of all time, is coming out on a Tuesday.

insight

Fans need out of any obligation for GTA 6's weekday release.

solution:

Invite them to a fake, 3 day wedding so they can play it.